Companies with Personality
Call me crazy, but, I like it when my customer service comes with a little personality. Lucky for me, the trend of using humor and personalized messaging seems to be on the incline. For a long time, the prevailing thought was that you had to appear "professional" at any cost - especially if you were a small company. Heaven forbid anyone realize you are just one person working on a laptop out of their home (not that I know anyone like that ... ). Small companies tried to look bigger and big companies didn't have the time or inclination to not look big.
A beginners guide to social media
Where the cool kids (and customers) are
Twitter and Facebook are essential if you are interested in connecting with your customers and potential customers via social media. Google+ has not created a clear way for businesses to interact, LinkedIn can be helpful for business to business sales, but not for the general population and Myspace isn't a viable option anymore unless you are a band.
(Update: LinkedIn recently unveiled business pages tha allow status updates. Stay tuned for more information on this!)
The big difference between Facebook and Twitter
The obvious difference is that Twitter is 140 characters or less.
Why should I start a blog?
I have tried my hand at blogging a few times in the past and have always abandoned the project shortly after inception. However, as I continue to learn and grow my business I have discovered that blogs can be a powerful tool in branding, search engine optimization, lending credibility, and networking. So, instead of a blog based on my random thoughts and rants, this will be a more channeled project about web, design and social media management.
Let's get started!
This forum gives me a place to share with my clients, friends and the internet-at-large the efforts of my continuing education in web design and social media management.